You will learn how to create a company development strategy, form a UTP, plan resources and manage risks. You will be able to forecast market development and increase business profits.
Who this course is suitable for?
Entrepreneurs, freelancers, the self-employed
Form a UTP that will set you apart from your competitors. Make a business development plan, see problem points, learn how to get out of difficult situations.
Owners of small and medium-sized businesses
Understand how the market will develop. Update your company’s business model and define strategic goals. Learn how to assess and prepare for risks.
Top managers and heads of departments
Learn how to implement a business development plan, calculate resources and determine that the company is on the right track. You will be able to make decisions while working remotely.
Course content
Videos and practice based on real cases are waiting for you.
Training: 1 month
Market Analysis
Learn how to analyze the market, identify competitors and their products. Understand what offers are missing in your niche and answer the question “Why does my company exist?”.
Business Analysis
Learn how to conduct a SWOT analysis of your business and identify your true target audience. Learn how to update your business model based on market conditions, identify your company’s strengths and weaknesses, and formulate your product’s UTP.
Trendwatching
Learn to identify market trends in your segment, predict what the market situation will be like in five years and what will be of interest to your target audience.
Strategic goal setting
Understand how to project research data onto your company and find important insights from it. You will be able to set strategic goals for your business and form strategies for different timeframes.
Risk Management
Learn how to assess risks and weigh strategic decisions. Understand how to identify dangerous stages of strategy implementation and prepare for problem situations. Analyze complex business cases and find solutions to them.
Prioritization and planning
Identify important and future-oriented goals for your business that will help you gain a better position in the market. Understand what resources will be required to achieve them.
Metrics and budgeting
Learn business metrics. Understand how to use them to find out if your strategy is being executed according to plan. Learn to define your business KPIs and identify critical deviations from the strategy in time.
Strategist’s Calendar
Find out what a roadmap is and learn how to make one to achieve strategic goals. Understand what criteria are used to determine that your business is developing correctly.
Budgeting
You will understand what CashFlow is and learn how to calculate it.You will be able to correctly allocate and plan the budget for each stage of the strategy.
Assembling and presenting the strategy
You will understand which stages of the strategy should be shown in the presentation to make it look convincing. Learn examples of good and bad presentations.
Final project. Business Strategy
You will think over and create a strategy for your own company for 1 year, make a presentation of the project and present it in front of experts.