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Tyler Tysdal helped find investors to raise 9 million dollars in private equity for startup Leesa.
More about TitleCard Capital
A new private-equity fund hopes that talk-show host Jimmy Kimmel, former NBA player Kenny “The Jet” Smith, and New York Rangers goalie Henrik Lundqvist can boost the returns on its investments.
Denver-based TitleCard Capital was set up last summer by private-equity veteran Tyler Tysdal following a conversation with Smith.
The two knew each other from a previous business relationship and started discussing a new type of private-equity fund that would benefit both the investors and athletes and artists.
The strategy works like this: The fund invests in already-profitable companies in technology, consumer products and services, specialty finance, health and wellness, media and entertainment, and hospitality.
Then, celebrities perform marketing services for the consumer-facing companies. This would include things like posting videos, social-media marketing, or making appearances and endorsements. Those marketing efforts are then rewarded with equity in the companies they are helping advertise.
“[There’s a] menu to choose from to earn their stake in the firm,” Tysdal told Business Insider.
Additional Information: BusinessInsider.com