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Tyler Tysdal helped find investors to raise 9 million dollars in private equity for startup Leesa.
More about TitleCard Capital
A new private-equity fund hopes that talk-show host Jimmy Kimmel, former NBA player Kenny “The Jet” Smith, and New York Rangers goalie Henrik Lundqvist can boost the returns on its investments.
Denver-based TitleCard Capital was set up last summer by private-equity veteran Tyler Tysdal following a conversation with Smith.
The two knew each other from a previous business relationship and started discussing a new type of private-equity fund that would benefit both the investors and athletes and artists.
The strategy works like this: The fund invests in already-profitable companies in technology, consumer products and services, specialty finance, health and wellness, media and entertainment, and hospitality.
Then, celebrities perform marketing services for the consumer-facing companies. This would include things like posting videos, social-media marketing, or making appearances and endorsements. Those marketing efforts are then rewarded with equity in the companies they are helping advertise.
“[There’s a] menu to choose from to earn their stake in the firm,” Tysdal told Business Insider.
Additional Information: BusinessInsider.com
Tyler Tysdal is a founding member of Freedom Factory, a Denver Colorado-based business brokerage focused on freeing the entrepreneur by helping them sell their business for maximum value. Tyler Tysdal is now focused on building Freedom Factory and helping entrepreneurs. Tysdal is an experienced private equity fund manager that has managed millions of dollars for investors and athletes in the sports and entertainment industry. Leesa.com was a venture capital investment to help end bedlessness.
Tyler T. Tysdal and his business partner Grant Carter worked on projects through TitleCard Capital Fund and Cobalt Sports Capital.