Situation:
SmartHouse started by developing smart home devices, but ran into problems at the market entry stage. They couldn’t figure out how to attract their first customers and how to set up a proper marketing strategy. The team needed effective tools to scale the business.
Solution:
The SmartHouse team took the Startup Fundamentals course at TyleStart, where they learned about creating successful marketing campaigns, product management, and sales management. During the training, they worked on creating a marketing strategy and business plan, and received advice from experienced mentors and experts.
Result:
Three months after completing the course, SmartHouse was able to successfully launch an advertising campaign and attract its first customers. The products started selling through major online platforms and in electronics stores. As a result, the company increased its revenue by 30% in the first six months after the course and started to expand its product range by adding new smart home devices.