Format: Online course (video lessons, live webinars, assignments).

Duration: 2 weeks.

Target audience: Startups and entrepreneurs ready to scale.

Week 1: Fundamentals of raising investment

Day 1: Introduction to the investment process

• Why does your startup need investment?
• Types of investors: venture capital funds, business angels, corporations;
• How to choose the right type of investor?

Day 2: How to value your startup?

• Business valuation methods;
• Analyzing risks and opportunities;
• Preparing a financial model.

Day 3: Creating an investment proposal (Pitch Deck)

• Basic elements of a presentation: from the problem to the team;
• How to talk about the product and market potential?
• Examples of successful pitch decks.

Day 4: Working with legal documents

• Deal structure: terms and conditions.
• Preparing legal documentation.
• How to protect your idea?

Week 2: Practicing and attracting investors

Day 5: How to get investors interested?

• What are investors looking for?
• Creating a unique selling proposition (USP);
• How do you tell a story that sells?

Day 6: Preparing for presentation (pitching)

• Public speaking tips;
• How to answer tough questions?
• Practice pitching in front of a mentor.

Day 7: Finding and working with investors

• Where to look for investors?
• How to negotiate and close a deal?
• Building long-term relationships with investors.

Day 8: Closing webinar and feedback

• A breakdown of the participants’ presentations.
• Personalized recommendations from the experts.
• Answers to questions and action plan after the course.

The result of the course:

• A ready-made presentation for investors (Pitch Deck);
• Skills in business valuation and financial modeling;
• Understanding of how to conduct successful negotiations with investors;
• Confidence in attracting investment for your startup.

Bonus:

• Access to document and presentation templates;
• Opportunity to get feedback from experts after the course.

The post How to Attract Investment appeared first on TyleStart.

Who this course is suitable for?

Entrepreneurs, freelancers, the self-employed

Form a UTP that will set you apart from your competitors. Make a business development plan, see problem points, learn how to get out of difficult situations.

Owners of small and medium-sized businesses

Understand how the market will develop. Update your company’s business model and define strategic goals. Learn how to assess and prepare for risks.

Top managers and heads of departments

Learn how to implement a business development plan, calculate resources and determine that the company is on the right track. You will be able to make decisions while working remotely.

Course content

Videos and practice based on real cases are waiting for you.

Training: 1 month

Market Analysis

Learn how to analyze the market, identify competitors and their products. Understand what offers are missing in your niche and answer the question “Why does my company exist?”.

Business Analysis

Learn how to conduct a SWOT analysis of your business and identify your true target audience. Learn how to update your business model based on market conditions, identify your company’s strengths and weaknesses, and formulate your product’s UTP.

Trendwatching

Learn to identify market trends in your segment, predict what the market situation will be like in five years and what will be of interest to your target audience.

Strategic goal setting

Understand how to project research data onto your company and find important insights from it. You will be able to set strategic goals for your business and form strategies for different timeframes.

Risk Management

Learn how to assess risks and weigh strategic decisions. Understand how to identify dangerous stages of strategy implementation and prepare for problem situations. Analyze complex business cases and find solutions to them.

Prioritization and planning

Identify important and future-oriented goals for your business that will help you gain a better position in the market. Understand what resources will be required to achieve them.

Metrics and budgeting

Learn business metrics. Understand how to use them to find out if your strategy is being executed according to plan. Learn to define your business KPIs and identify critical deviations from the strategy in time.

Strategist’s Calendar

Find out what a roadmap is and learn how to make one to achieve strategic goals. Understand what criteria are used to determine that your business is developing correctly.

Budgeting

You will understand what CashFlow is and learn how to calculate it.You will be able to correctly allocate and plan the budget for each stage of the strategy.

Assembling and presenting the strategy

You will understand which stages of the strategy should be shown in the presentation to make it look convincing. Learn examples of good and bad presentations.

Final project. Business Strategy

You will think over and create a strategy for your own company for 1 year, make a presentation of the project and present it in front of experts.

The post Business Plan: From Idea to Implementation appeared first on TyleStart.

Format: Online / Offline.

Duration: 4 weeks.

Course Objective:

To teach participants the basic principles of creating a startup: from finding and validating an idea to developing a business model, first sales and preparing to scale.

Course Program:

Week 1: Idea and its validation

How to find ideas that work?

• Methods for finding and analyzing market opportunities;
• Trends and niches for startups.

Hypothesis testing (MVP):

• Interviewing the target audience;
• Developing a minimum viable product.

Practice:

Creating an idea concept and presenting it to the group.

Week 2: Business Model and Strategy

Developing a business model:

• What is Lean Canvas and how to work with it?
• Unit economics and key success metrics. Positioning and value proposition;
• How to stand out from the competition;
• Creating a UTP (unique selling proposition).

Practice:

Creating a Lean Canvas for your startup.

Week 3: Sales and Promotion

First Sale:

• How to get your first customers;
• Building relationships with your target audience.

Marketing for startups:

• Promotion channels with minimal costs;
• Social networks and content strategy.

Practice:

Creating a promotion plan.

Week 4: Presentation and Growth

Preparing for a startup presentation:

• How to create a pitch deck for investors;
• Effective presentation techniques.

Scaling strategies:

• Attracting partners and investors;
• How to automate processes and grow faster.

Final project defense:

Each participant presents their idea to the group and experts.

Final Course Outcome:

• Participants will have a clear understanding of how to launch their startup;
• They will create a minimum viable product (MVP);
• Prepare a presentation for potential investors or partners.

Who is the course for?

• For aspiring entrepreneurs;
• For those who want to test their business idea;
• For anyone who wants to better understand the basics of creating a startup.

Join!

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